Google Search Console or GSC, formerly known as Google Webmaster Tools, is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It doesn’t require you to sign up for Search Console for your site to be included in Google’s search results, but it can help you understand and improve how Google sees your site.

Keeping your website fresh and engaging is an ongoing task. Regularly updated content is a key factor in driving traffic to your site, increasing engagement, and improving your SEO (Search Engine Optimization) rankings. But how often should you actually update your website content? Let’s talk about it.